Web-Design web-design Google, Twitter and Facebook.: February 2011

Sunday, February 27, 2011

OAuth - Bridge between functionality and privacy

Imagine someone telling you they've created an itinerary mapping application that you can use to plan your vacation and it utilises your google calendar to help with which dates you need to be where, however in order to use it you need to handover your google username and password? No!

In a time where everything is personal but still privacy is high on the chain of command (Twitter doesnt allow you to private message someone that isnt following you and Facebook doesnt allow you to write on walls of people that you aren't friends with) there exists a door between convenience for a user to gain functionality and maintaining security.

This door is called OAuth.

Friday, February 25, 2011

Google for Business; Data Capture, Emailing, Marketing Analysis

Starting a business is costly, but wireframing your business or putting the necessary web-based components in place can be extremely cheap, like shoe-string cheap. Like all you perhaps really need to pay for that professional web-component look and feel is your own domain name! That is under US10.00 cheap. Got mine from namecheap.

Google allows you to have all the best things that a typical large scale company has (with a shoe-string budget). No, I dont have a fully implemented business model to reference you to, but that's what this blog is about. Its about noting the things that I've discovered on my way towards creating a Web2.0 company. Here are some things to consider:

Tuesday, February 22, 2011

Meet and Market Business Through Twitter.

I hate to sound like I'm selling marketing services but if there's one thing that I know all too well its that without marketing, any business interest or product, no matter how good, will only be known by the owner/creator. There's definately no two ways about it, marketing is a must.

Twitter's search functionality cannot be under-estimated.

First of all, you get to use real-time updates to find out what people are tweeting about and you can identify which individual is tweeting about the keywords you have searched for.

Secondly, after identifying those individuals, sending them an email to introduce your website, blog or services are great for the next step. It may seem a bit forward, it may not. That is actually how some marketing companies make use of twitter.
It is true that posting tweets are similar to posting status messages inside facebook, except facebook doesnt allow you to search the status messages that are posted on their platform beyond you only seeing what was said by someone you already know.

Twitter not only makes it easy to generate new leads, but gaining access to those individuals and integrating with your already existent systems become so much easier based on their published API.

The Plan
Feed my Blog Labels/Tags to Twitter Search.
Then message those twitter users that were returned from the twitter search with a tinyurl hotlink to my blog.

UPDATE! - Okay, well I wont even write a new post or inform you on how I've implemented, suffice it to say, I encountered this blog and it does as much of what I need to do!

Here's to making Social Media work for you.

Sunday, February 20, 2011

Auto Follow and Tweet At someone (Part II) from Google Form

Following up from Part I it would seem pointless if all that cool effort of acknowledging your new member via an automated tweet with their name goes unnoticed by the new user! This is however possible if your twitter account pushes alot of tweets, therefore a tweet going unnoticed is possible.

One of the workarounds I've thought about is to tweet @JohnDoe as well as to automatically start following JohnDoe on twitter. That definately improves the odds of him seeing that you've tweeted at him, acknowledging his presence to your online community.

Thursday, February 17, 2011

Auto Tweet a welcome message!

At some point, everyone wants to gain more growth and create a community behind their organisation. Nothing like letting your newcomers feel welcomed by tweeting their presence on your twitter channel and signing them up to your mailing list via a google signup form.
So someone finally comes across your blog, website or even facebook page! Wow, great now that you've gotten this lead, how can you get them to signup for joining your community and ensuring they enjoy the process?